Privacy Policy

Last Updated: 1 January 2026

Clear Case ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.clearcaseapp.co.uk.

1. Information We Collect

1.1 Information You Provide to Us

When you use our contact form, we collect:

• Name - To address you personally in our response
• Email Address - To respond to your enquiry
• Message Content - Your questions or comments

1.2 Automatically Collected Information

When you visit our website, we may collect certain information automatically if you have consented to cookies:

• Analytics Data - Page views, time spent on site, navigation patterns, and device information via Google Analytics 4 (GA4)
• Technical Data - IP address (anonymized), browser type, operating system, and referring website
• Cookies - Small data files stored on your device (see Cookie Policy below)

2. How We Use Your Information

We use the information we collect to:

• Respond to Enquiries - To answer your questions and provide information about Clear Case
• Improve Our Website - To understand how visitors use our site and make improvements
• Analyze User Behavior - To see which sections are most engaging and optimize content
• Prevent Spam - Using Google reCAPTCHA v2 to protect our contact form from abuse

We will never:

• Sell or rent your personal information to third parties
• Use your email address for marketing without explicit consent
• Share your data with third parties except as described in this policy

3. Cookie Policy

3.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.

3.2 Cookies We Use

Analytics Cookies (Google Analytics 4):

• Purpose: Track page views, user navigation, and site performance
• Provider: Google LLC
• Consent Required: Yes - Only set if you click "Accept" on our cookie banner
• Data Collected: Page URLs, time on site, device type, browser, anonymized IP address
• Retention: 26 months (Google's default)
• Opt-Out: Click "Decline" on cookie banner or clear browser cookies

Essential Cookies:

• cookie-consent (localStorage) - Remembers your cookie preference (Accept/Decline)
• Purpose: Ensure cookie banner doesn't repeatedly appear
• Consent Required: No - Essential for site functionality

3.3 Managing Cookies

You can control cookies through:

• Our Cookie Banner - Click "Decline" to prevent analytics cookies
• Browser Settings - Most browsers allow you to block or delete cookies
• Google Analytics Opt-Out - Install Google's opt-out browser add-on

4. Third-Party Services

4.1 Google Analytics 4 (GA4)

• Purpose: Analyze website traffic and user behavior
• Data Collected: Anonymized usage data (page views, clicks, navigation)
• Privacy Measures: IP anonymization enabled, secure cookie flags
• Privacy Policy: Google Privacy Policy

4.2 Google reCAPTCHA v2

• Purpose: Prevent spam and abuse on contact form
• Data Collected: Interaction data to verify you're human
• Provider: Google LLC
• Privacy Policy: Google Privacy Policy

4.3 Web3Forms

• Purpose: Securely transmit contact form submissions to our email
• Data Collected: Name, email, message content
• Storage: Not stored by Web3Forms (transient processing only)
• Privacy Policy: Web3Forms Privacy Policy

4.4 Amazon CloudFront & AWS

• Purpose: Content delivery network (CDN) and hosting
• Provider: Amazon Web Services (AWS)
• Data Collected: Access logs (IP address, request time, requested URL)
• Privacy Policy: AWS Privacy Policy

5. Data Retention

• Contact Form Enquiries: Email messages are retained in our inbox according to our email retention policies (typically 1-2 years)
• Analytics Data: Google Analytics retains data for 26 months by default
• Cookie Consent: Stored in your browser's localStorage until manually cleared

6. Your Rights (GDPR & UK GDPR)

If you are located in the UK or EU, you have the following rights:

• Right to Access - Request a copy of the personal data we hold about you
• Right to Rectification - Request correction of inaccurate data
• Right to Erasure - Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing - Request limitation on how we use your data
• Right to Data Portability - Receive your data in a machine-readable format
• Right to Object - Object to processing of your personal data
• Right to Withdraw Consent - Withdraw consent for analytics cookies at any time

To exercise any of these rights, please contact us using the details below.

7. Data Security

We implement appropriate technical and organizational measures to protect your data:

• HTTPS/SSL Encryption - All data transmitted to our site is encrypted
• Amazon Certificate Manager (ACM) - Managed SSL certificates with automatic renewal
• CloudFront Security - DDoS protection and secure content delivery
• reCAPTCHA - Spam prevention on contact forms
• No Database Storage - We do not store contact form data on our servers

8. International Data Transfers

Our website is hosted on AWS infrastructure in the EU region (London, eu-west-2). However, some third-party services (Google Analytics, reCAPTCHA) may transfer data to the United States. These services comply with applicable data protection laws and have appropriate safeguards in place.

9. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

12. Legal Basis for Processing (GDPR)

We process your data under the following legal bases:

• Consent - Analytics cookies (you can withdraw consent at any time)
• Legitimate Interests - Responding to enquiries, improving our website, and preventing spam
• Legal Obligation - Compliance with applicable laws

13. Complaints

If you believe we have not handled your data properly, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

• Website: www.ico.org.uk
• Phone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF